Hi, I'm Graye:
Product Designer
UX Designer
Systems Designer
Product Strategist
Different parts of one craft, aimed at the same thing:
Connecting people to the products they use.
Let's discuss UX design:
Product Design Case Study
Panel Management Platform Design
Creating the tool to manage hundreds of thousands of user accounts quickly and easily.
Role: SVP of Product Innovation
Information Architecture · Interaction Design · Data Management UX · Design Systems · Data Analysis
Product Design Case Study
Panel Score Product Development
Developing a fraud prevention product that also improved user engagement.
Role: SVP of Product Innovation
Product Strategy · Information Design · Data Visualization · UX Research
85
PERCENT
of UX problems are found with just five real users.
My Observation:
This finding from Jakob Nielsen changed how I test everything, from websites to tabletop games. The people I design for get the first and last word, not me, so I put the work in front of real users early and let them correct me.
I design for the user's experience, not my own.
33
PERCENT
of well-designed ideas make a product worse.
My Observation:
Microsoft found that even well-built ideas improved their target metric only about a third of the time. That observation keeps me honest about my own work. I hold my design decisions loosely, test them against real behavior, and let the data overrule me when it should.
The goal of good UX design isn’t to be right the first time. It’s to find right fast and then make it better.
Skills & Expertise
Product & UX Design
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0-to-1 product design, concept to launch
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Enterprise & internal platform design
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Consumer web & native app design (iOS & Android)
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Information architecture for complex systems
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User flows & task-flow design
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End-to-end product ownership
Interaction & Design Systems
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Interaction design (accordions, hover controls, inline editing)
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Reusable, extensible UI components
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Data-dense interfaces that stay scannable at scale
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A consistent design language across an entire platform
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Progressive disclosure
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Designing for learnability & staff training
Product Strategy & Systems Design
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Product concept & strategy, 0-to-1
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Defining metrics & scoring logic
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Systems & behavioral design
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Turning founder & stakeholder concepts into shipped product
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Phased rollout planning
Research & Data-Informed Design
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Stakeholder & operations interviews
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Drop-off & funnel analysis
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Hypothesis testing & validation
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Statistical correlation analysis
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A/B testing
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Setting experience constraints from real usage data
Front-End & Prototyping
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Hand-coded HTML & CSS (25 years, 15+ sites)
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Interactive prototyping (Principle, Figma)
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Wireframing through to pixel-perfect comps
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API-driven integration design
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Mobile SDK design (iOS & Android)
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Figma & Photoshop
Leadership & Delivery
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Directing remote development teams
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Project management across phased builds
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Cross-functional work with ops, sales & engineering
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Design direction & mentoring
Let's Connect!
About Me
For twenty-plus years I've been the guy who takes a thing from a scribble on a napkin to something sitting on a shelf at Target. Brand, packaging, product, illustration, I've never been able to pick just one, and I stopped apologizing for that a long time ago. I learned the hard way the same instinct that shapes a logo shapes a die line, a web UI, and a cartoon cat.
What ties it together is people. I'm at my best figuring out what someone actually wants from a product and building the clearest, most honest path to it. These days that means leaning on AI to move faster, still drawing by hand because I love it, and occasionally sneaking off to design a board game to keep things interesting.
I make things that get made. That's the whole pitch.
Drop me a line
CONTACT ME:
Tel. 818.527.5551
Los Angeles Metro
@2026 Graye Smith, all rights reserved