For twenty-plus years I've been the guy who takes a thing from a scribble on a napkin to something sitting on a shelf at Target. Brand, packaging, product, illustration, I've never been able to pick just one, and I stopped apologizing for that a long time ago. I learned the hard way the same instinct that shapes a logo shapes a die line, a web UI, and a cartoon cat.

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What ties it together is people. I'm at my best figuring out what someone actually wants from a product and building the clearest, most honest path to it. These days that means leaning on AI to move faster, still drawing by hand because I love it, and occasionally sneaking off to design a board game to keep things interesting.

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I make things that get made. That's the whole pitch.