WabiSabi's logo started as a single sketch, and I grew it into a finished, rendered logo with a full range of color schemes to choose from. From there I designed the blind box the fuzzy little monsters live in, setting every piece of typography, color, and styling so the packaging felt as playful and collectible as the character inside.

he kind of box you want to tear open just to see which adorable furball your kid is taking home to torment the dogs.

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Find out more about Relatable's WabiSabi!

For MGA's Glitter Babyz I owned the whole journey, from the first logo sketch through the finished logotype and the full design and layout of every element on the pack. That included modifying and updating the die lines so the artwork and the physical box worked as one clean piece. It ran across two seasons, with extra development on other products in the line, the kind of repeat work that tends to only happen when the first round lands.

Sesame Street Learn & Play is where little kids step straight into the world of the show. I developed the entire global toolkit behind it, the branded design system that runs from the logo to the color palette to the interior and exterior art of the play spaces themselves. Working inside one of the most beloved and carefully guarded brands on earth, I built a look that feels unmistakably Sesame and is ready to open its doors at the next location.
 

Discover more about Sesame Street's Learn & Play.

Building a concept from someone else's world.

Pui Pui Molcar is a line of small plush toys MGA Entertainment created for the beloved Japanese stop-motion series now streaming on Netflix. I pulled icon and design inspiration straight from the show and built an entire catalog of graphics and patterns from it, then put them to work across package designs, hang tags, and blind-boxed miniatures. One consistent visual language, stretched to fit every format the line needed.

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Fall in love with Pui Pui Molcar!

Average Joe Hero started as a dare to myself. I had all this experience creating for other people, but I had rarely created for myself. Could I design a game and get it into the world entirely on my own?

Concept, mechanics, art, production, it's all in my toolbox, so I broke it all out to find out. The answer turned out to be yes, and also that doing every job alone takes more time and effort than one pair of hands can handle.

So AJH is a side project now, the place I go to build whatever I want with no committee, and briefs I write for myself. A few of these projects have traveled further than I ever planned. It's the most fun I have as a designer, and the most honest.

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Discover what Average Joe Hero is all about

For Grease's 30th anniversary, Paramount's consumer products team came to Gel for a set of concept graphics to license across merchandise. I was tasked with the rougher, edgier direction. Right up my alley!

The film has always lived on the line between two worlds, the sweet and the rebellious, the sock-hop and the leather jacket, so I built art that could play anywhere along it. From painted portraits of Sandy to torn-up, greased-down tee graphics, the collection hands a licensee the full range of Grease's personality in one place.

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Find out more about Grease